Copywriter

who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

About this team

The Brand Creative team functions as an internal creative agency for its many sides of the business as well as both internal and external cross-functional partners. It supports in the concepting and creation of marketing assets from digital to store to out-of-home (eg. billboards). It is a large team with dozens of talented creative people from copywriters and graphic designers through film editors and producers across the globe.

A day in the life:
In the role of Copywriter, you’ll be challenged with understanding the intersection between high performance products and the human beings who wear them. You’ll take that information and form a connection to our guests, evoking a feeling in just a few words. Day-to-day responsibilities include:

 

• Write clear, persuasive, original copy within a defined brand tone of voice to drive brand consistency across all communications.
• Clearly articulate and present an idea to drive interest and generate engagement.
• Work in a close-knit creative partnership with the creative project team, including a Senior Copywriter, to bring compelling concepts and ideas to life.
• Contribute to the concepting process and creating presentation decks for internal and external review.
• Work in a fast-paced, high-volume environment on several campaigns at once. Also be able and comfortable working independently on vast lists of deliverables.

Qualifications

 

• 2+ years of professional copywriting experience.
• A folio of work that demonstrates exceptional writing and storytelling skills, and experience across a variety of media, both digital and traditional.
• Experience working on multiple projects simultaneously and effectively juggling diverse writing demands.
• Demonstration of being able to write in a brand’s voice.
• Strong communication skills and a meticulous eye for detail.

Must haves

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Acknowledge the presence of choice in every moment and take personal responsibility for your life.

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Possess an entrepreneurial spirit and continuously innovate to achieve great results.

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Communicate with honesty and kindness and create the space for others to do the same.

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Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.

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Foster connection by putting people first and building trusting relationships.

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Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.

Additional Notes
 Authorization to work in Canada is required for this role.

Workplace arrangement

This role is classified as Hybrid under our SSC Workplace Policy (see [1] SSC Workplace Program youlu page for an overview):

Hybrid

Work is performed onsite at least 3 days per week. Applicants must be located in, or willing to relocate to, the specified work location.

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Compensation and Benefits Package

lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from $66,000 to $86,000 annually; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program, subject to program eligibility requirements.

At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:

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Extended health and dental benefits, and mental health plans

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Paid time off

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Savings and retirement plan matching

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Generous employee discount

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Fitness & yoga classes

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Parenthood top-up

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Extensive catalog of development course offerings

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People networks, mentorship programs, and leadership series (to name a few)

Note: The incentive programs, benefits, and perks have certain eligibility requirements. lululemon reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

References

Visible links
1. https://lululemon.sharepoint.com/sites/EmployeeEssentials/SitePages/SSC-Workplace-Program---NA.aspx