Digital Marketing Manager

Job Title: Digital Marketing Manager

- U.S. based Home Elevator Manufacturing company near Chennai.

Job Summary

- We are looking for a skilled Digital Marketing Manager to join our team

-  a leading manufacturer of home elevators. The ideal candidate will be responsible for developing, implementing, and managing digital marketing strategies that enhance our online presence and drive sales growth.

-This role requires a creative thinker with a strong understanding of digital marketing tools and analytics.

Key Responsibilities:

-  Develop and execute comprehensive digital marketing strategies to increase brand awareness and drive traffic to our website.

- Manage and optimize the company's website for SEO, ensuring it is user-friendly and aligned with best practices.

- Oversee social media marketing efforts, including content creation, scheduling, and engagement across various platforms.

- Create and manage email marketing campaigns to nurture leads and maintain customer relationships.- Analyse and report on the performance of digital marketing campaigns using tools like Google Analytics, and make data-driven recommendations for improvement.

- Collaborate with the sales team to align marketing strategies with sales goals and customer needs.

- Conduct market research to identify trends, customer preferences, and competitive landscape.

-  Stay updated on industry trends and emerging digital marketing technologies.

- Build an in-house digital marketing team to take over all digital marketing activities of the group.

Qualifications:

- Must be ready to relocate to Chennai suburban area.

- Bachelors degree in Marketing, Communications, or a related field; Masters degree is a plus.

- Proven experience in digital marketing, preferably in the manufacturing or home improvement sector.

- Strong knowledge of SEO, PPC, social media marketing, email marketing, and content marketing.

- Proficiency in digital marketing tools and analytics platforms (e.g., Google Analytics, SEMrush, Hootsuite).

- Excellent written and verbal communication skills.

- Creative mindset with strong problem-solving abilities.

- Ability to work independently and lead a team in a fast-paced environment.

What We Offer:

- Competitive salary and performance-based bonuses.

- Opportunities for professional development and career advancement.

- A collaborative and innovative work environment.